How to successfully monetize your audience with BadPups
Everything you need to know about the BadPups Store Affiliate Program.
Table of Contents
Earnings and commissions
The most important part.
Your earnings depend on the sales you drive. We pay the rates as shown on your Store Affiliate Dashboard, with premium commisions, bonuses, and extra perks to top affiliates.
We also offer special promotions, and prizes/bonuses from time to time with affiliate challenges and other events.
We help you earn your commission
We want you to succeed, because we succeed when you succeed. It’s a win-win. We are here to help support you at all times, you’ll get regular updates on BadPups Store events and sales, and new products, and receive all the help you need to integrate BadPups Store promotions and resources into your content.
If you have any questions, you can always ask us in the BadPups Affiliate Telegram Group (link in your Store Affiliate Dashboard).
For a list of ideas and resources on how to promote our merch in your content, keep reading and it is explained in the How to include BadPups Store promotions into your content section.
How to get your audience interested in BadPups Store merch
Why should your audience be interested?
Share with your audience that:
- You can offer your audience a discount or special offer as outlined on your Store Affiliate Dashboard. That’s a better price when purchased through your affiliate link/code.
- Show them gear and apparel you already own in your content. People trust affiliates who own the same stuff they promote.
- Share and show our custom apparel – custom pup gear is very popular in the pup community, people like unique outfits and gear.
For those with longer form content (videos/podcasts/streamers) and those who also want to share more about us:
- BadPups Store has pup and pet play gear and apparel, including exclusive custom products like our Custom Puppy Sports Jerseys, Custom Puppy Bandanas with Consent info, and Custom Full Outfits – available in colors to match gear from other major gear sellers and customizable to add your Pup Name, Pronouns, and colors! To see such products, explore the Custom Apparel Range and other categories on our store.
- BadPups is owned and run by the LGBTQ+ pup play community. Our staff are volunteers and work to provide a platform and online spaces where pups and kinksters can be free to be themselves, without deplatforming or shadowbanning.
- When they shop and use BadPups, they are supporting the puppy play community. We raise funds to run our platform, run events, and help fund in-person kink events and projects. Compared to shopping with some other brands or non-kink sellers, they aren’t helping support the puppy and kink community but mega corporations instead.
- We partner with community artists and figures to raise funds, offer exclusive apparel, and support pup play spaces. We help provide prizes and sponsorships for events and PAH groups.
- We can ship internationally, offer free shipping for certain orders (details on store for customers), and offer priority shipping for when people want stuff fast.
- All payments and orders are discrete.
- We ship from the US, the US, and in future will have other locations too. Depending on the current state of politics, this avoids taffifs and other fees on some products, and allows stuff to get to customers fast.
- We don’t sell your data
How we compare to our competitors
- BadPups spends its funds earned on community projects, events and services. Not all competitors of ours do this. BadPups is community focused.
- We have safe and inclusive online spaces for the whole pup community.
- Our custom apparel range is compatible with gear colors from other major sellers, like Mr S Leather.
- We have great reviews on Trustpilot and online, because we support our customers and want to make sure everything is right with their purchase. Community focused organizations take more importance in caring for their customers and non customers than compared to some other major competitors of ours (see their reviews to see for yourself).
Who recommends us
- Independent experts: We’ve been reviewed by ThePornDude with an excellent 4/5 star rating for community aspects, lots of options, and free access for our site (referring to our main NSFW video site, BadPups.com)
- Everyday community members: Many many many people love BadPups as you will see from fans online supporting who we are and what we do.
How to get more commissions
Your ability to earn depends on a range of factors, many of which are in your control. Use the below tips to help you:
Own the items you promote (where possible)
If your content involves showing you or your body: Your audience will have greater trust in you if you are promoting the same brands and items you promote. This shows you like the brand and products enough to own them and use them yourself. Your audience notices.
If you can’t afford products, start with something basic like a BadPups Classic Tee, or get one custom item with your pup colors / name because it will stand out in posts and also can be worn to pup meets and events.
You can still promote products you don’t own, but we recommend the above to build trust AND show people what it looks like to use/wear – they will see it in action, not just generic product photos.
Know your audience
Make posts and talk about the things that matter to your audience. Unsure? Ask them. You can still be successful in promoting a range of products from our store, but the best results come from sharing the merch you own and use and post with. Read our Case Studies for real life success stories.
For example:
- If your audience likes chastity, you can promote chastity cages from our store and post photos of your one from our store when you post online.
Your audience is formed from things you like and post and what you represent. If you need help knowing what makes you, you, ask a friend or your followers for things they think of when it comes to you (socks, crop top tees, hoodies, harnesses, unique outfits, travel photos in kink gear, etc – all ways and options to use to promote BadPups Store merch).
Use a clear call to action (CTA)
A strong CTA will rally your audience into action. Make it simple to understand and make it stick. A clear CTA will have:
- what the offer or promo is. e.g. 10% off
- how to get it. e.g. visit [PUT YOUR URL HERE] OR Use code EXAMPLE on the BadPups Store. Link in bio.
- and if it expires / any other important info (keep it short and simple). e.g. until Dec 11.
If you are streaming, podcasting, videoing or have a blog/website – it’s best to repeat CTAs several times throughout your content and use buttons to link to our store.
For example:
- On social media posts you can write: 10% off when you use [LINK] or I have a 10% discount when you use my code [CODE] on the BadPups Store.
Use hashtags (or keywords on websites/blogs)
At relevant hashtags and keywords helps your content/posts reach bigger audiences, attracting new followers and more potential customers.
- For social media posts: To find what hashtags you should use, look at what other bigger accounts are doing. Common hashtags for posts are ones like #pupplay #puppyplay #puppyplaycommunity #pupgear #puphood #kinkgear #badpups etc. + other relevant ones like #pupplayberlin or #darklandsevent and other event names and similar. You should use 2-6 hashtags (different and relevant ones in a post) in a post, don’t spam them or it has a negative affect on your post and looks spammy to others.
- For websites/blogs: Use SEO/keyword research tools, and/or mention important words you think someone might type into a search bar.
How to integrate BadPups Store promotions into your content
Use announcements, events, and recommendations from our private announcements on Telegram:
BadPups Staff (senior staff and managers) will announce upcoming sales, events, and special offers in our Telegram Affiliates group, usually in the announcement topic. Find the link in your Store Affiliate Dashboard to join.
When you see announcements for events and promotions, use them where possible in your content.
For example:
- If there is an upcoming special event like Halloween, Easter, or Christmas – you can promote our store products that would make good gifts, you could make a list of present ideas for your audience, and use any sales or new products we have to promote.
If you are buying products to use in your content, don’t forget to use the discount we offer to store affiliates in our private Telegram group!
Ideas for how to promote our store merch:
- Pup and Kink Events: Wear BadPups merch to events you attend and as you are out in the community. Your friends, plus other community and event attendees will see your outfits. You can recommend BadPups via word-of-mouth (tell people when they are interested or ask about your outfit/gear) and share your promo code. People are more likely to buy with a trusted recommendation from a friend, and especially if you can help them save money. Custom apparel from us is really popular and you will have more people asking about it at events - people love exclusive stuff you can't get elsewhere and unique outfits.
- Social Media Creators/Posters: Typically every affiliate will have a social media presence, so use it to promote our merch. You can post new outfits with apparel from us, ask your audience what outfits look best or which to pick with parts using our stuff, and post teasy photos, event photos, photos with friends and more. For more ideas, see our Promotional Case Studies page which gives real examples of successful influences and affiliates for BadPups even without huge follower counts. Make sure you tag us, we reshare most posts tagging us!
- NSFW Content Creators: Include BadPups apparel/gear/merch in your videos by wearing our merch, displaying it in the background, and making sure our brand is visible on camera. Fans like to wear merch inspired by their favorite content creators, and you can do things as simple as wearing a BadPups crop tee or hanging a BadPups flag in the background of your shot. BadPups.com now includes a direct shopping link with your promo code below videos with our branded merch in them so your fans can directly shop from our site - so be sure to show our brand! You can set this up by visiting BadPups.com > Account Dashboard > Integrations > BadPups Store Affiliate Code integration and paste your affiliate code.
- YouTubers and Streamers: Promote our store with a shout-out, discuss or review our store, share your promo code/link, and show your audience merch you have from our store to gain trust. YouTube may not allow adult links, so add your promo link to a platform like LinkTree.
- Podcast and audiobook publishers: Promote our store as an ad in your podcast or audiobook, or discuss in your podcast our store - mention any sales, your promo code/link offer and any gear/apparel you have or recommend. Customers value word-of-mouth recommendations highly, especially if geniune.
- Link in Bio Platforms (LinkTree / AllMyLinks / etc): Add your BadPups affiliate link to your link in bio site. If possible, add photos of our products. If you have a paid account on some platforms, you can use more space to show a few different products with a photo and direct link to our store for each + your promo code.
- Website and blog owners: Share your review of our store, review our products you own, and share your affiliate links and codes on your website/blog. Similar to the above, people like recommendations and advice on what they can buy. Be sure to mention our custom apparel for unique merch that no one else has! People love exclusive stuff!
- Share your genuine appreciation for our brand. Tell your friends, talk online, and more. Use this and the above for more ways to increase sales. Tag us if giving a shout out online, we might reshare your post!
Use a mix of your own content and our assets
Depending on what type of content you made (i.e. social media posts vs videos vs streams vs blogging) we recommend using content of your own and our assets.
Content recommendations:
- Social media use: Post a mix of our assets and your own content. We HIGHLY recommend you mostly post your own content (take your own photos of gear and apparel you have from us to post) because the posts will come across more genuine and casual and less ad-like. If you are stuck for content, look at other people and our below case studies for examples and ideas. Use the above list of ideas too for different platforms. You can post our assets (like reposting our sales graphics) for promos and events but add your affiliate link/code in your post.
- All other uses: Same as above. Our graphics offer facts and branded info. Your own photos/videos will show our merch in use and be less ‘salesy’.
Get inspiration: Real life affiliates in action
Special resources
For proven affiliates, or affilliates with at least 10k followers on one or more social platforms (not combined follower count), we can help with further resources to help drive conversions:
- Dedicated landing page: Exclusive page on our store which is customized for any specific products you want to sell or any other special offers and content you want.
- Help with SEO, design, and other needs (including graphic design)
If you do not meet these targets, we can set these up for a fee or other means via negotiation – because these are setup manually by our team and take time.
Where to send people who are interested
Direct your audience and interested people to the BadPups Store with your unique affiliate link. You can also just offer a code and tell people to visit our store, but this should be used only if you cannot directly link to us (like on SFW platforms like Insta and TikTok… instead you should do this and add your affiliate link to a link in bio service and put that in your social media bio so there are more options). Links make shopping easier for your audience.
Your affiliate link/code (may also be called an affiliate code/link, promo code/link, or coupon code/link) can be found on your Store Affiliate Dashboard. You use this to drive people directly to our store.
We recommend using and linking to your promo/affiliate link because it allows you to link directly to our store or a specific product (see below) and will auto apply your promo code at checkout so your audience just needs to add to cart and buy! Nothing extra to remember.
The example below shows you where your affiliate CODE and affiliate LINK can be found and how you can customize the link:
How your affiliate link works:
- Your standard affiliate link only links to the store homepage
- If you’d like to do something better and link directly to a specific product you want to share instead AND have your promo code auto apply so your audience won’t forget (and guarantee your commission), you can add ?coupon=YOURCODE to the end of any store link. For example: https://store.badpups.com/product/badpups-custom-pup-collar-bandana-name-pronouns-consent/?coupon=pupmax will link to our custom bandana product and add your promo code. If you want to test it you can visit your link and then go to the checkout page and see if your promo code has been auto-applied.
- You can drive more commissions if promoting the same product you own and post about. This builds trust and a direct link means less steps for a customer to purchase. Less steps = easier sale.
Don't forget to follow the rules
The main rules are written on your Store Affiliate Dashboard.
If you are wanting to use our branding (logos, colors, etc) contact us and ask for permission and show us before publishing for approval. Our branding assets can be found here.
If you are unsure, contact us (you can ask in the BadPups Telegram Affiliates group).
In addition, you also need to abide by our Affiliate Terms and Conditions.
How you get paid / use your earnings
Visit your Store Affiliate Dashboard for more information. Payout options, minimum limits, and other details are written there.
Next steps: Where to go from here
Visit your Store Affiliate Dashboard and grab your affiliate link and start promoting! We have graphics and other resources on the affiliate dashboard page to help you. You should also read the guide linked below for real life examples on what other successful affiliates and influencers are doing:
Questions? Need help?
Please read all resources and information linked from your Store Affiliate Dashboard to see if the existing information can answer your question. If not, or you are unsure or stuck:
You can:
- Ask in the Telegram Affiliate group (link to join in your store affiliate dashboard).
- Contact us