Here are some promotional case studies of BadPups Affiliates and influencers/fans in the Pup Play/Kink community and how they have successfully used BadPups merch and affiliate resources in various ways.
These examples are provided to help offer inspiration for ideas and ways you can boost your social media presence and maximise your affiliate earnings.
Case Study #1: Pup Socky
Pup Socky is a popular micro-influencer in the European pup space with 11.5k followers on BlueSky. He posts frequently with chastity cage check ins, event updates on his travels (including to and at kink events), photos with friends, and other interesting things. He also recommends brands he likes and shares the gear he likes to wear – one of which is BadPups.
Socky reguarlly attends events and is very active on socials with lots of posts and pics. His interests in chastity and NSFW pics gives him the opportunity to post locked-up check in posts and other teasy posts to his audience. Many of which are when wearing BadPups merch.
If you regually post and show branded BadPups items like Socky, this does a number of things for you and your audience:
- Builds trust by showing you like and enjoy the merch you have because you wear it often and take it with you.
- Repeated exposure to branded products increases the likihood that your followers may purchase an item with your affiliate link/code – if people see something a lot and lots of people wearing/using a brand, they will be more likely to want it too.
- Shows us you wear/use your BadPups branded products often and we will want to help you succeed more in various ways.
- Even if you aren’t an affiliate (like Pup Socky at the time of writing) you love the brand and merch you have. That means a lot to us and your audience.
Pup Socky just loves our apparel (smooth and soft, comfy to wear) and happily reps it for us. Socky might become an affiliate soon but they are happy simply helping a pup-run and owned brand. The genuine appreciation is seen by us and his audience and is more meaningful than just posts trying to sell you stuff (we all hate ads, right?… a balance is needed).
Below are examples of some of the different types of photos Socky posts:
Playful / Tease Photos
Content that teases your audience and included BadPups branded items in the photo/video.
Casual Photos
These photos/videos are more like the typical photos you may take during parts of your day, like "check ins" or "status update" posts, and also have BadPups branded items shown.
Promotional-like photos
These types of photos/videos show BadPups merch in a more posed and professional like quality, usually with editing to make the content pop. We may ask to use photos like these for some of our promotions - and for yourself, they might be some of your best pics to pair with an affiliate link/code for the BadPups products shown. Socky has used pics like this in his social media banner/profile picture.
Travel photos
If you are someone who travels to events (think kink and similar events) or travels in general (vacations, work, etc), you can use your locations to capture photos/videos with BadPups branded items shown here too.
See more post and content ideas from Pup Socky. Explore his BlueSky profile: https://bsky.app/profile/pupsocky.bsky.social
Case Study #2: Fionn The Cat
Fionn the Cat (Fionn) is an Australian pup and handler who is one of our earlier affiliates and supporters of BadPups. He posts photos with his friends, his pups, of his cooking and baking, event updates on his travels (including to and at kink events), and other interesting things similar to Pup Socky. He is a big supporter of BadPups and has purchased a range of merch from the BadPups Store.
Fionn’s most typical posts are at events with pups sporting BadPups apparel and of NSFW videos and teases for videos uploaded to BadPups. His kink event posts show him wearing BadPups apparel, and his NSFW videos can have him or another pup wearing our merch or adding BadPups merch in the background (i.e. a BadPups puppy play flag on the wall). When his audience sees these posts and videos, there are many instances of our merch shown. This shows his audience that our merch looks great on him and others too, stands out, and can even be custom for people wanting unique gear/apparel to wear! This makes more opportunities for his audience to buy our gear and earn a commission.
How Fionn has used his affiliate status to earn income:
- Fionn has purchased various gear and apparel from the BadPups Store and wears it to events and shows it online. More people see it this way.
- Fionn has shared his promo code with his friends and online. Word-of-mouth recommendations are very powerful from friends and people you know, so many of his pups and friends and pups in the pup community around him have purchased gear from us using Fionn’s promo code.
- Fionn has used his affiliate earnings to purchase more apparel from our store. Since we offer decent commission rates, Fionn has been able to get free products from his earnings in less than 5 orders… imagine how much you can earn from way more!
- Fionn has purchased custom pup apparel from our store, to enjoy for himself. It has the added bonus when worn publically to show other pups that they can get custom gear too. Because custom gear is cool and exclusive!
Since Fionn is a great affiliate for us, we’ve given him additional bonuses and offered free international shipping for some of his orders. This and other benefits we offer from time to time (or with income targets/goals) for our affiliates. And most of what Fionn did was buy stuff he liked, share it with friends, and his friends wanted cool gear for themselves too.
Below are examples of some of the different types of photos Fionn posts. Fionn’s successes are with the recommendations to shop with us from pups he talks to vs online posting. However everyone is different and other affiliates of ours earn more from social media posts instead.
Kink/Pup Event Photos
Photos and videos while wearing BadPups merch at pup and other kink events. Lots of people in person will see your gear and apparel. You have the opportunity to tell them about it if they are interested, and also to post online and tag us. We share many posts online with our branded merch in it.
Product Recommendation Photos
You should use these types of posts sparingly - such as every now and then not all the time so it's geninue - and share what you like about our branded merch. In this photo, Fionn has packed one of our duffle bags to show how much it can hold, mentioned its features and uses it day to day to store and move his gear.
Photos with Friends
The Pup community loves group puppy photos/videos. If you have pups you can pose with in a photo and show off your gear and friendship - do it! Don't forget to tag us.
New Outfit / What to Wear Photos
Interact with your audience by showing off new outfits or providing a selection of photos and asking them what they think you should wear. Fionn, Pup Socky, and others use this to get engagement but also to help pick an outfit for an event or occassion.
See more post and content ideas from Fionn the Cat. Explore his Instagram: https://www.instagram.com/fionn_thepup/ (and other socials: @fionnthecat)
Futher resources
Explore more resources to help you with your affiliate journey from your Store Affiliate Dashboard.